Franchising the American Dream

Pre-order with estimated ship date of June 1st

The Story of Eddie Flores, Jr. and L & L Hawaiian Barbecue

Entertaining and enlightening, Franchising the American Dream presents the rags-to-riches story of Hawai‘i entrepreneur Eddie Flores, Jr., including an insider’s guide to starting and running a successful business franchise. In his engaging and candid account, Flores describes how this poor immigrant with learning challenges created, along with partner Johnson Kam, the hugely popular L & L Hawaiian Barbecue, a far-flung restaurant chain that has popularized Hawai‘i cuisine worldwide. Flores provides a detailed exploration of the partners’ unconventional approach to building what Entrepreneur magazine named the #1 Asian food franchise in the US—and creating a new Hawaiian food category in the restaurant industry.

ABOUT THE AUTHOR

Hong Kong-born Eddie Flores, Jr. is the chairman and founder of L & L Hawaiian Barbecue. His journey from 16-year-old immigrant to head of a major franchise is a tale of business acumen, community activism, philanthropy and recognition as a leader in the restaurant industry. Beyond his restaurant empire, Flores is an accomplished author of publications on business, real estate and cultural insights.

Softcover, 196 pp, 6” x 9”

Author: Eddie Flores, Jr.

Release date: June 2025